Nikkor Lens Camera from Nikon

Instrument of Light

Nikon is the only company in the world that manufactures their imaging products all the way from glass manufacturing to finished product. The Spirit and technology to freely maneuver light are deeply embedded in Nikon's Product.

Nikkor is a lens brand for cameras that cymbolizes the spirit of Nikon. It's "instrument of light" brand where advanced engineering technology and traditional lens craftsmanship are combined at the highest level.

The electronic components installed in cameras today have improved their perfromance at an extraordinary spped. On the other hand, the value of optical components practically lasts forever, and using high quality lenses is gradually being acknowledged as an essential part of photography. The value of NIKKOR lenses will continue to reveal itself toward the future, and will bring further evolution to the history of photography.

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The design concept of NIKKOR such as:

• "100 year quality" achieved through the fusion of traditional craftsmanship with the latest technology.
• Lenses of such quality that they are considered works ofart reflecting the unique craftsmanship of the master lens makers.
• High image quality unique to Nikon that is both sharp and expressive
• Styling so beautiful it brings a joy of ownership without sacrificing usability

These elements convey an "authentic ambience" to its owner, and are passed from yesterday to today, and from today to tomorrow , with the aim of bringing greater joy of visual expression to people who take photos.

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